I had the incredible opportunity work at the Stella McCartney Communications office and learn a lot about both their public relations and social media practices. I begun working in the Public Relations department, but the majority of my time at the Stella McCartney office was spent with their social media team, working on both Stella McCartney and Stella McCartney Kids’ various platforms. Aside from researching, editing and creating content for some of the brand’s platforms, I also tracked and monitored online media coverage and conversations.