Public Relations at its Finest: DKNY

Donna Karan’s SVP of Global Communications, Aliza Licht, has transformed DKNY’s marketing efforts with her implementation of social media. Not only has she elevated Donna Karan’s rank in L2‘s, “The Digital IQ Index: Fashion Study,” but has also set the bar extremely high for other competitive fashion brands to follow. Her name may not be … Continue reading Public Relations at its Finest: DKNY

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