How to Successfully Participate in Social Media

With the fashion industry openly embracing and taking advantage of the rising popularity of Tumblr, Pinterest, Twitter and blogs for marketing purposes, it is more important than ever that each employee representing a brand on social media platforms clearly understand the company's target audience and communicative goal. To ensure that any fashion stakeholder successfully utilizes … Continue reading How to Successfully Participate in Social Media

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The Right Way to Discuss Style

After starting her own fashion blog, Reality Chic, Erin Flynn struggled expanding her audience platform and realized an existing gap within the blogging industry: How can bloggers and brands successfully connect with its target audience, and vice versa? This is how Erin, along with her husband Colin and sister-in-law Amy, came up with the premise … Continue reading The Right Way to Discuss Style