Burberry… Here to Stay

The quintessential element to any successful marketing campaign depends on the level of motivation it instigates into the target audience to want to buy the product being advertised. Not only must a campaign have an impact on the fashion industry, but the components of that campaign must also make a lasting impression that clearly defines … Continue reading Burberry… Here to Stay

Liz Claiborne To Change Company Name

The new year always calls for resolutions, changes and new beginnings; and in 2012, Liz Claiborne Inc. expects all three! After 36 years as Liz Claiborne Inc, the company will soon be known as Fifth & Pacific Cos. Inc starting May 15, 2012. In October, the company announced it was shutting down after selling it … Continue reading Liz Claiborne To Change Company Name