With the fashion industry openly embracing and taking advantage of the rising popularity of Tumblr, Pinterest, Twitter and blogs for marketing purposes, it is more important than ever that each employee representing a brand on social media platforms clearly understand the company's target audience and communicative goal. To ensure that any fashion stakeholder successfully utilizes … Continue reading How to Successfully Participate in Social Media
Donna Karan’s SVP of Global Communications, Aliza Licht, has transformed DKNY’s marketing efforts with her implementation of social media. Not only has she elevated Donna Karan’s rank in L2‘s, “The Digital IQ Index: Fashion Study,” but has also set the bar extremely high for other competitive fashion brands to follow. Her name may not be … Continue reading Public Relations at its Finest: DKNY
New York Fashion Week officially begins tomorrow! Social media has transformed the fashion industry, most notably for the biggest upcoming fashion event of the year: New York Fashion Week. For those who cannot attend the runway shows of their favorite designers, do not worry. Now, you can participate in New York Fashion Week from your … Continue reading How to be at New York Fashion Week… Without Actually Being There.